Hardware/Home Improvement Industry

Panel Information

Vista Home Improvement Panel Service is unique in its ability to incorporate Point-of-Sale (POS) data from various channels into this service, thereby providing the most accurate volume, share and demographic information available on marketplace performance. In addition to POS capabilities, Vista employs advanced survey techniques that further increase the accuracy of the panel information.

Vista Panel Service provides unit and dollar sales and share information for:

• Overviews of major market channels
• Retailers
• Brands
• Product types
• Key demographics such as age, gender, dwelling type, own/rent and income, etc.
• Total U.S. and regional reporting

An example of a purchaser demographic report based on Vista survey data is depicted below: