Hardware/Home Improvement Industry

Lifestyle Insights

This latest enhancement to Vista's Panel Service enables clients to better identify their customers and which lifestyle segments are driving their business.

Applications include identifying:

• Importance of lifestyle segments based on U.S. Census
• Performance within each lifestyle segment
• Targeted opportunities and areas requiring attention
• Segments which drive your competitors' sales
• Key advertising and promotional opportunities

An example of the lifestyle segments, their importance in the United States, for your category and for your brand is depicted in the graph below. Note, that competitive performance insights are also included in the information database.

Lifestyle Source: ESRI