Automotive Industry

Aftermarket Parts Manufacturer

Twenty reporting options give you detailed statistics and graphic views for three major categories:

1. Aftermarket parts by vehicle
2. Your brand versus the market
3. Brand point-of-sale activity by vehicle

Reports, including regional summaries, are delivered via Web access so you can evaluate data and manage your business from anywhere. You can also create your own reports for custom analysis.

With Vista you can benchmark your brand positioning and sales patterns versus the competition. For example, how do you compare in coverage and brand penetration for newer vs. older vehicles, key nameplates, imports, trucks, and/or any individual application? Plus, Vista data is regionalized, enabling users to optimize category management with area distributors.

Market insight available through Vista is invaluable for:

• Product life cycle planning
  • Be ready for applications entering the aftermarket
  • Maximize availability, sales and profit
  • Respond quickly to vehicle replacement trends—is it growing, shrinking or spiking?
  • Know when to decrease production and reduce inventory
• Making smart long-term manufacturing and sourcing decisions by balancing manufacturing and sourcing to meet actual market demand
• Examining new product categories
• Targeting product line expansions per market and/or competitor
• Researching installer buying patterns
• Support your marketing and sales efforts with accurate market statistics

Example of a Vista manufacturer dashboard: