Automotive Industry

Industry Overview

Vista for the Automotive Aftermarket provides users with daily national and/or regional snapshots of part sales by application to the installer level, with detailed tracking of more than 1,000 part descriptions and 13,000-plus vehicle configurations. This exclusive insight – gained from Activant electronic catalogs across a nationwide panel of counter positions – can help suppliers and other aftermarket users track part lookups and sales and compare product and brand performance against the market and key competitors.

Vista records:

• Lookup events per store including the vehicle’s Year, Make, Model, Engine, and Equipment. Also collected are the Catalog Part Groups accessed.
• Choices and lookup results including part brands, part numbers, new vs. rebuilt, availability and price.
• What sold including the vehicle’s year, make, model, engine, and equipment. The part’s brand description, part number and the invoice number.
  

Determining the replacement curve of a product category is just one of the many insights Vista provides: