News & Articles

These Vista articles originally appeared in issues of the AHMA Eagle, and appear here as a courtesy of the American Hardware Manufacturers Association.

2008

• On Leadership and Decision Making
  AHMA Eagle September/October 2008



• What Are Your Assumptions?
  AHMA Eagle July/August 2008



• Performance Measures Help Track Brands
  AHMA Eagle May/June 2008



• Marketing and Decision-Making in 'Recessionary' Times
  AHMA Eagle March/April 2008



• There are Two Sides to the 80-20 Rule
  AHMA Eagle January/February 2008

2007

• How Are Your Products Priced at Retail?
  AHMA Eagle November/December 2007



• Retailers Can Improve Shelf Profitability by Asking the Right Questions of Manufacturer’s Reps
  AHMA Eagle September/October 2007



• Raising The Bar On Panel Data
  AHMA Eagle May/June 2007



• Targeting High-Potential Local Markets
  AHMA Eagle March/April 2007



• Using Point-of Sale Data to Stay Ahead
  AHMA Eagle January/February 2007

2006

• What Goes into Fact-Based Pricing Decisions?
  AHMA Eagle November/December 2006



• The Importance of Demographic Analysis When Developing Your Marketing Plan
  AHMA Eagle September/October 2006



• Maximize Profits with the Optimal Price Point
  AHMA Eagle July/August 2006



• Measuring the Home Improvement Industry
  AHMA Eagle May/June 2006



• Developing a Sustainable Competitive Advantage
  AHMA Eagle March/April 2006



• Marketplace Intelligence Continues to Evolve
  AHMA Eagle Jan./Feb. 2006

2005

• Lifestyle Information: A Tool To Better Understanding Your Customers
  AHMA Eagle Nov./Dec. 2005



• Developing the Competitive Edge
  AHMA Eagle Sept./Oct. 2005



• Using Demographic Indices for Market Research
  AHMA Eagle July/August 2005



• Measuring the Home Improvement Industry
  AHMA Eagle May/June 2005



• Brand Power is More Important Than Ever
  AHMA Eagle March/April 2005



• Understanding the 80/20 Principle
  AHMA Eagle Jan./Feb. 2005

2004

• Private Label-An Important Market
  AHMA Eagle Nov./Dec. 2004



• Taking Advantage of An Untapped Market
  AHMA Eagle Sept./Oct. 2004



• Are You Really Your Customer’s Category Expert . . . Or Is It Your Competition?
  AHMA Eagle July/August 2004



• Sales Data and Economic Indicators
  AHMA Eagle May/June 2004



• Measuring the Home Improvement Industry
  AHMA Eagle March/April 2004



• The Changing U. S. Marketplace
  AHMA Eagle Jan./Feb. 2004